Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person’s need for information quickly!

But, after you’ve delivered that first bit of information to your prospect, do you send him any further information?

If you are like most Internet marketers...

Without us even knowing it, colour gives feeling and emotion to every aspect of our lives not simply in the arts, but in the business world too.

When starting your own business and choosing you logo and livery designs, did you opt for the colour for your image just because you liked, it or was there a reason to support your decision?  Did you consider the effect it would have on your potential customers and the hidden message behind your choice?

Why do some organisations have to be so hard to deal with? It’s like they somehow forget that their customers are the reason why they are in business. It’s the same with therapy practitioners!

There are some amazing practitioners that don’t have full appointment books - and below average practitioners that do. One of the reasons for this appears to be the quality of customer service that they offer…

For many practice, the telephone is still the primary point of contact with clients - so it’s vital that you have the systems in place to create a consistently good impression. When you’ve read our 18 basic phone skills tips, you too will sound as professional as any multi-national corporation…